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Process
I wanted to make a page showcasing my design process from start to finish. It is a five step process to create a finished project.
I will give an example with this Logo/Branding Project, Fulcrum Percussion.
Step 1 - Concept
Before I even sketch or render, I need to have a solid concept and idea to branch off of (usually through intense research and brainstorming). For this project, my concept was visualizing a percussion equipment brand through the instruments, the action of drumming, and motion.
Step 2 - Sketching
With a solid concept, I'll begin sketching thumbnails and ideas that follow that concept. For this project, starting with the logo made the most sense.
Step 3 - Rendering
Next I will go into Adobe Illustrator to begin rendering some of the best ideas. They usually go through many variations once I found out what works and what doesn't. For this project, I was just seeing what drums or motion to focus on was the most interesting.
Step 4 - Iterations
Once I have a favorite logo or two, it will then go through many iterations. Usually focusing on the minor details, I will play with line weight variation, color, and shape. If text is involved, I will try many different typefaces.
Step 5 - Application
Finally with a finished logo, application of it into business cards, posters, letterheads, and other branding materials can begin. For this project, I played with photography, bold colors, and interesting ways to apply the logo. For more information on the project, check out the graphic design page.
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